Magic is evolving—and some performers are taking it far beyond the traditional “pick a card” format.
In a recent interview, magicians Christopher Howell and Desireé Burch shared how their show Rabbits Out of the Hat is redefining what a magic performance can be. Instead of focusing solely on tricks, the duo blends illusion with storytelling, creating a theatrical experience where the magic supports the narrative—not the other way around.
More Than Just Tricks
According to Howell, many magic shows follow a familiar pattern: one trick after another. But their goal is different.
They aim to create a show where the audience becomes emotionally invested—where the magic grows naturally out of the story unfolding on stage. The result? Audiences don’t just leave wondering “how it was done”… they leave feeling something deeper.
And that’s not easy to pull off.
Blending storytelling with magic in a way that feels natural takes serious work—but when it hits, it elevates the entire experience.
A Personal Touch in Every Illusion
One standout moment in the show is a levitation scene involving a broom—but with a twist.
Unlike traditional illusions where the assistant is passive, this performance flips the script. The character actively “wills” herself to levitate, adding both meaning and empowerment to the moment.
Burch shared that this scene was inspired in part by classic performer Lucille Ball, whose influence helped shape her approach to performance—proving that personality and presence can be just as powerful as the illusion itself.
Influenced by Magic History
Both performers are members of The Magic Circle, a historic institution founded in 1905.
One of its guiding philosophies—“All done by kindness”—plays a major role in how they approach their show. Instead of embarrassing or challenging the audience, they focus on creating a welcoming, respectful atmosphere.
And like all true magicians, they take secrecy seriously—anyone involved behind the scenes signs strict agreements to protect the methods. Because, as they point out, magic is strongest when it leaves people in a state of wonder.
A Partnership Built on Creativity
Having worked together since 2006, Howell and Burch have developed a strong creative rhythm. Their process isn’t rigid—it’s built on experimentation.
Sometimes an idea starts with a trick.
Other times, it starts with a story.
From there, it’s trial, error, and a lot of hard work until everything clicks.
Magic Around the World
The duo has performed internationally, and one thing they’ve learned is that every audience is different.
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American crowds tend to be loud and supportive from the start
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British audiences enjoy playful interaction
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Other audiences may be quieter—but just as engaged
No matter where they perform, the goal remains the same: give people an escape from everyday life and let them experience something extraordinary.
Final Thoughts
Rabbits Out of the Hat is a great example of where modern magic is heading—toward experiences that combine illusion, emotion, and storytelling.
It’s a reminder that magic isn’t just about fooling people…
It’s about making them feel something they can’t quite explain.
